Silicon Valley's longest-serving and most consistently profitable CEO shares lessons from his entrepreneurship, leadership, management, and life experience

Ray Zinn founded his semiconductor company without venture capital and ran it for 37 years, 36 of them profitably-an enviable record. He went blind weeks before his company went public, yet he led it for another 20 years.

Tough Things First, the distillation of Zinn's astonishing career as CEO of Micrel, is a comprehensive, inspirational head-to-toe training program for entrepreneurs and leaders. Zinn gives you the guidance you need to:

* Find your vision, set your goals, and make them happen

* Build your business like you'd train your body: with heart, soul, mind, and passion

* Master the psychological disciplines that will sharpen your focus and drive

* Create a corporate culture that engages employees and inspires confidence

* Put people first and push them to achieve their personal best

* Tackle the tough jobs today-and ensur