Customers are changing the way they buy. Why aren't you changing the way you sell?

Today's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying-and your company to keep growing-you need to rethink and retool the way you're selling. You need to go "hybrid."

The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have-so you'll be able to:

SELL MORE. Grow your sales organically and exponentially faster.

SELL MORE EFFICIENTLY. Align the right resources from all sales channels to the right selling opportunities.

SELL IN THE WAYS THAT CUSTOMERS WANT TO BUY. Focus on how your customer buys, not on how you want to sell.

Developed by the sales performance leaders at MHI Global, this test-driven, customer-b