Branding is not only more fun with a goddess to guide youâitâs also more powerful.
In The Goddess Guide to Branding, brand strategists Jane McCarthy and Kate McAndrew introduce you to eight ancient goddess archetypes and illustrate how their timeless energies are alive in successful brands today. They interview aspirational business owners and leaders who generously share what theyâve learned on their own brand building journeys. From there, they lead you through a series of exercises to build your brandâs identity in a way that is both authentic to your company and attractive to customers.
You donât need an MBA or a background in marketing to "get" it. If youâre starting your brand from scratch, this book is for you. If youâre looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.
This book is differentâthere isnât a sports metaphor in sight. This book is inspiringâit will shower you with ideas at every step. And this book is actionableâyou will walk away with a complete brand blueprint.